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Ford Takes the Top Buying a new vehicle is a big investment, and every driver wants to know they're choosing a brand they can trust. That's why Ford's latest achievement is such exciting news. For the first time since 2010, Ford has been named the No. 1 mainstream brand in the 2026 J.D. Power U.S. Initial Quality Study (IQS), one of the automotive industry's most respected measures of new-vehicle quality. After years of continuous improvement, Ford has climbed from 15th place among mainstream brands just a few years ago to the very top. At Preston Ford, we're proud to offer a lineup built on quality, innovation, and reliability, giving our customers even more confidence when it's time to drive home in a new Ford. See which Ford models ranked in the top and shop them online or in person today at our trusted Ford dealership! What Makes This Award So Important? The J.D. Power Initial Quality Study looks at the real experiences of new vehicle owners during their first 90 days of ownership. Drivers report any issues they encounter, from technology and infotainment to build quality and overall craftsmanship. Simply put, fewer reported problems mean a better ownership experience. This year's results show that Ford isn't just improving its stats in the automotive industry; it's paving the way. Built Better From the Ground Up Quality doesn't happen by accident. Over the past several years, Ford has reimagined how its vehicles are designed, tested, and built. Engineers, manufacturing teams, suppliers, and software developers now work more closely than ever before, focusing on one shared goal: delivering the highest-quality vehicles possible. Ford has also strengthened its engineering process by bringing in hundreds of experienced engineers to identify potential issues before production even begins. At the same time, manufacturing plants have adopted advanced technology, including AI-powered inspection systems, to catch even the smallest imperfections before vehicles reach customers. Technology You Can Count On Today's vehicles are smarter than ever, and Ford knows drivers expect technology to work just as well as the engine under the hood. That's why one of Ford's biggest improvements came in software and infotainment. Every system now undergoes hundreds of thousands of automated test scenarios before reaching production vehicles, helping create a smoother, more dependable driving experience from day one. Whether you're connecting your smartphone, using navigation, or relying on advanced driver-assist technologies, you can enjoy greater confidence behind the wheel. These Fords Continue to Shine The impressive overall ranking is backed by outstanding performances from some of Ford's most popular vehicles. For the second consecutive year, these models ranked highest in their segments: Ford F-150 Ford Mustang Ford Super Duty Several additional favorites also earned Top 3 finishes, including: Ford Escape Ford Explorer Ford Expedition Ford Maverick In total, seven of Ford's ten eligible vehicles finished among the top three in their categories, more than any other automaker. Whether you need a dependable pickup for work, an SUV for the family, or a versatile daily driver, Ford continues to prove its commitment to building vehicles drivers can rely on. Why This Matters When you visit our trusted Ford dealership, you're not just shopping for a vehicle with impressive features. You're choosing a brand that's invested years into making every drive better. From award-winning trucks to family-friendly SUVs, today's Ford lineup reflects a commitment to craftsmanship, smarter technology, and continuous improvement. It's all part of delivering the kind of ownership experience our customers deserve. Our team is here to help you explore the latest Ford models, answer your questions, and help you find the vehicle that fits your lifestyle with confidence. Key Takeaways Ford's latest recognition isn't just another industry award. It's a reflection of years of innovation, engineering, and a commitment to building better vehicles for drivers like you. #1 Mainstream Brand in the 2026 J.D. Power U.S. Initial Quality Study (IQS). 41 fewer problems per 100 vehicles compared to last year, marking one of the biggest quality improvements among mainstream automakers. Ford F-150, Ford Mustang, and Ford Super Duty earned Best in Segment honors for the second consecutive year. Seven of Ford's ten evaluated models finished in the Top 3 of their respective segments, the highest percentage of any automaker. Ford achieved these results through significant investments in engineering, manufacturing, software testing, and quality control, all with one goal: delivering a better ownership experience. Experience Ford's Award-Winning Lineup Today There's a reason more drivers continue to choose Ford. Now recognized as the No. 1 mainstream brand for initial quality, Ford is setting a new benchmark for reliability and customer satisfaction. If you're ready to experience the difference for yourself, visit Preston Ford and explore our wide selection of new Ford trucks, SUVs, and cars. We look forward to helping you find a vehicle you'll enjoy for years to come! SHOP NOW

AMERICAN VALUE. FOR AMERICAN VALUES. Ford has spent more than 120 years helping move America forward, earning its place on roads, job sites, driveways, and in family memories across the country. Now named the Most Iconic Company in America by TIME and Statista, Ford is celebrating that legacy as the nation approaches its 250th birthday with the AMERICAN VALUE. FOR AMERICAN VALUES. Employee Pricing Event. Preston Ford near Easton, MD, is proud to participate in this limited-time event, giving eligible shoppers access to Employee Pricing on select eligible new Ford vehicles. It’s a meaningful opportunity to upgrade with confidence, enjoy real value, and drive home in a Ford vehicle that fits your way of life. Employee Pricing For A Limited Time For a limited time, eligible shoppers can take advantage of Employee Pricing on select eligible new Ford vehicles at Preston Ford during the AMERICAN VALUE. FOR AMERICAN VALUES. Employee Pricing Event. This national Ford event celebrates the values that have shaped the Ford legacy for generations: hard work, craftsmanship, dependability, innovation, and a lasting commitment to communities across America. Ford has long been part of the American story, helping drivers show up for the workday, the school run, the family trip, the growing business, and everything in between. Today, that same purpose continues across a lineup of capable Ford trucks, versatile Ford SUVs, hardworking Ford vans, performance vehicles, and electric vehicles designed for the way Americans drive. Employee Pricing Made Simple The AMERICAN VALUE. FOR AMERICAN VALUES. Employee Pricing Event is a national Ford program available through participating dealers from May 1, 2026, through July 6, 2026. During this event, eligible customers can receive Employee Pricing on select eligible new Ford vehicles. Eligible vehicles may include select new 2025 and 2026 Ford models, such as the Ford Mustang, Ford Mustang Dark Horse, Ford Mustang Mach-E, Ford Bronco Sport, Ford Bronco, Ford Expedition, Ford Maverick, Ford Ranger, Ford F-150, Ford Transit Van, Ford E-Transit, Ford Bronco Raptor, Ford Bronco Stroppe Edition, Ford F-150 Lightning, Ford Super Duty, Ford Escape, and Ford Explorer. Eligibility varies by model year, trim, delivery type, availability, and program rules, and some specialty vehicles are excluded. Our team at Preston Ford can help you confirm which vehicles in our inventory qualify, review current pricing, and walk you through your options. Shop AMERICAN VALUE. FOR AMERICAN VALUES. Near Easton, MD Ford vehicles are woven into the daily lives of drivers across the country, from work sites and school drop-offs to road trips, errands, and weekend escapes. Here in Maryland, Preston Ford is proud to help drivers from Easton, Hurlock, Cambridge, and surrounding communities find dependable Ford vehicles that fit their lives. Whether you’re interested in a capable Ford F-150, a versatile Ford Explorer, an adventure-ready Ford Bronco Sport, an efficient Ford Mustang Mach-E, a practical Ford Maverick, or another eligible new Ford vehicle, this event gives you a timely reason to shop. Why Shop With Preston Ford? At Preston Ford, we believe the right dealership experience should feel clear, helpful, and easy from the start. Our team is here to provide upfront guidance, answer your questions, and help you compare eligible Ford models with confidence. During the AMERICAN VALUE. FOR AMERICAN VALUES. Employee Pricing Event, you can shop online or visit our dealership near Easton, MD, to explore qualifying new Ford inventory. We’ll help you understand Employee Pricing, review available incentives, and find a vehicle that makes sense for your lifestyle, your business, and your budget. When you shop with Preston Ford, you’re working with a local dealership that values honesty, hospitality, and doing right by our customers. Shop the Event Before It Ends July 6, 2026 The AMERICAN VALUE. FOR AMERICAN VALUES. Employee Pricing Event is only available for a limited time, from May 1, 2026, through July 6, 2026. Inventory and eligibility may vary, so now is the time to explore your options. Visit Preston Ford near Easton, MD, give us a call, or browse our new Ford inventory online today. However you choose to shop, our team is ready to help you take advantage of Employee Pricing on select eligible new Ford vehicles during this limited-time Ford event. SHOP NOW

Turn Your Vehicle into Maximum Value When it’s time to upgrade to a new ride, the car trade-in process can be a smarter choice for many car owners. Trading in your car offers a convenient way to apply the value of your current vehicle toward the price of the new car, reducing the overall cost. Unlike private sales, the trade-in process is designed to provide a stress-free experience while offering competitive trade-in prices based on your car’s condition and current market trends. Understanding the value of your car and navigating the typical trade-in process at dealerships can help you secure the best deal. With the right approach, you can enjoy significant savings, lower monthly payments, and even tax advantages when trading in your old car. Maximizing your vehicle’s trade-in value starts with knowing the steps involved. Keep reading to learn more about the car trade-in process at Preston Ford and value your trade today! Why Trading In Your Car Is a Good Idea Trading in your car is often a good idea when you’re ready to switch to a new vehicle. It simplifies the process of selling your current car while allowing you to apply its value directly to the price of the new car. This can sometimes result in lower monthly payments and even significant savings through potential tax advantages, making it a smarter choice than other options. Unlike private sales, the trade-in process at Preston Ford is streamlined and much less stressful. Instead of dealing with potential buyers, test drives, and negotiating the value of your car, a trade-in at our dealership provides a smooth process where we handle most of the work. If you’re looking for a quick, hassle-free way to sell your old car, trading it in might be the best way to go. Benefits of the Trade-In Process Over Private Sales The trade-in process offers several benefits over private party sales. First, it eliminates the challenges of finding and negotiating with potential buyers, ensuring a stress-free experience. Selling privately often involves extensive communication, such as emails or text messages, scheduling test drives, and possibly dealing with lowball offers. Trading in your car at our trusted dealership avoids all these complications. Another advantage is the quick access to your car’s trade-in value. Many car dealerships, including ours, provide instant appraisals, allowing you to know your vehicle’s value almost immediately. Lastly, the high demand for used vehicles in today’s market ensures that you can often receive competitive offers, especially if your car, truck, van, or SUV, is in good condition and well-maintained. These factors combine to make trading in your car an appealing and efficient option. Step 1: Get an Estimate for Your Car’s Market Value The first step in the car trade-in process is understanding your car’s market value. Before visiting our dealership or considering other selling options, it’s important to know how much your vehicle is worth. This will help you land a fair price and ensure you’re getting the best value for your trade-in. Use Our Online Tools to Find the Best Trade-In Price Our online tools are an excellent way to estimate your car’s trade-in value. These tools typically require you to enter your car’s details, such as the year, make, model, mileage, and overall condition. Based on this information, you will be provided an estimate of your car’s market value, taking into account current market trends and demand for similar vehicles. Using these tools, you can gain a clear understanding of the value of your trade before stepping into our dealership. This knowledge empowers you to negotiate confidently and ensures you’re not caught off guard by offers that may seem lower than expected. By starting with an online estimate of your vehicle, you’re better positioned to secure the best trade-in price for your current car. Additionally, our tools often highlight the vehicle’s trade-in value versus its private-sale value. This comparison helps you decide which selling option aligns best with your needs and priorities. Knowing your car's value beforehand is a critical step to maximizing its value during the trade-in process. Step 2: Flexible Selling Options for Your Current Vehicle Once you know your car’s value, it’s time to consider your selling options. The process of trading in your car offers flexibility, allowing you to choose the best way to sell based on your preferences and needs. Whether you decide to go through our dealership or explore private party sales, the goal is to achieve a good deal while minimizing hassle. Choose the Best Way to Sell Based on Your Needs If you prioritize convenience and a quick sale, trading in your car at a dealership is likely the best choice. Our car dealership offers appraisals, providing you with an immediate offer for your vehicle. These options save you time and effort compared to the complexities of private sales. Alternatively, if you prefer to sell your car privately, you’ll need to invest more time. This involves creating a listing, responding to inquiries from potential buyers, and possibly scheduling test drives. Private sales can occasionally bring in a bit more money, but they often require extra time, effort, and uncertainty that many owners would rather avoid. Instead, let our team take care of the details, paperwork, and process from start to finish, so you can enjoy a smooth, stress-free experience. By evaluating all these choices, you can find the best way to sell your current vehicle while ensuring a fair deal. Step 3: Professional Appraisals and Transparent Offers When you bring your vehicle to our dealership for a trade-in, professional appraisals are conducted to determine its value. This step ensures that you receive a fair deal based on your car’s condition, features, and current market demand. Our dealership aims to provide a transparent process, making it easier for car owners to understand how their trade-in price is calculated. How Dealerships Ensure a Fair Deal for Your Car Our dealership’s appraisals typically begin with an inspection of your car’s condition. We look at factors such as mileage, exterior and interior wear, and whether there are any minor issues or signs of neglect. A well-maintained car in good condition will naturally fetch a better deal, as it requires less preparation for resale. Your car’s features and market demand are also evaluated. Popular models or vehicles in higher demand may receive a more competitive trade-in credit. Conversely, cars with lower demand or those requiring significant repairs may be valued lower. When we consider your car’s trade-in value based on current market trends, we then provide an offer that reflects its actual worth in today’s market. This transparent process ensures that you know how your car’s value is assessed. By understanding the steps involved in professional appraisals, you can feel confident about securing a fair price for your trade-in vehicle. Maximizing Your Car’s Value and Handling Loan Payoffs Maximizing your car’s trade-in value involves more than just knowing its market value. Taking proactive steps to prepare your vehicle and understanding the financial aspects of the trade-in process can help you get the best deal. Additionally, if your car has an existing auto loan, handling the remaining balance is an important part of the process. Steps to Get the Best Deal and Manage Remaining Loan Balances One way to maximize the value of your trade-in is to address any minor repairs or maintenance issues before bringing your car to the dealership. Providing maintenance records that show the car has been well cared for can also increase its perceived value. A clean, well-maintained vehicle is more likely to attract a higher offer than one with obvious signs of neglect. When it comes to loan payoffs, understanding your equity position is crucial. Positive equity means your car is worth more than the remaining loan balance, allowing you to apply the difference as trade-in credit toward your next car. Negative equity occurs when the remaining loan balance exceeds your car’s value. To ensure a smooth process, bring all necessary documents with you, including the vehicle title, current registration, proof of insurance, and any other required paperwork. Our dealership’s finance team will assist you with title transfer, loan payoff, and other financial details. By being prepared, you can streamline the process and focus on securing the best value for your trade-in. Trade In Today for a Better Deal on Your Next Car Trading in your car can make your new vehicle purchase more affordable by applying the value of your trade-in toward the price of the new car. Not only can this reduce the taxable amount, but it may also help you enjoy lower monthly payments, significant savings, and better financing options. With the right preparation and approach, trading in your car is a good idea for those seeking a smarter and more efficient way to upgrade. Whether you’re after a new ride or a used vehicle, the benefits of trading in your current car are clear. By following the steps outlined and working with our trusted team, you can ensure a smooth process and secure a fair deal. Start your trade-in journey today at Preston Ford to enjoy the convenience and financial advantages it offers! GET STARTED

How To Trade In A Financed Car: Step-By-Step Guide Trading in a financed car may seem like a complicated process, but with the right information and tools, it can be a smooth and efficient experience. Whether you're upgrading to a new vehicle or looking for a more affordable option, understanding how to handle your current loan and trade-in value is essential. This guide from Preston Ford will walk you through the process of trading in a financed car, including how to determine the value of your car, manage remaining loan balances, and work with our financing team to secure your next purchase. With these car-buying tips, you'll be ready to make informed decisions for your next auto loan and vehicle selection. Visit Preston Ford to get started today! How Does Trading In a Financed Car Work? Trading in a car with a loan involves a few key steps. First, you need to know the remaining loan balance on your financed vehicle. This amount will play a major role in determining whether you have positive or negative equity. Once you have this figure, you can proceed to evaluate the car’s trade-in value using tools like Kelley Blue Book or our dealership's online trade tool. We’ll then assess the value of your trade-in order to give you a fair and competitive offer for your current car. If the trade-in value exceeds your remaining loan balance, you have positive equity, which can be applied toward your next vehicle purchase. If the remaining amount on the loan is higher than the car’s trade-in value, you’ll need to address this negative equity. For example, if your car's trade-in value is $10,000 but you owe $12,000, you have $2,000 in negative equity. This situation can complicate the trade-in process because the remaining balance must be accounted for, either through a new loan or an upfront payment. On the other hand, positive equity means your car is worth more than the remaining loan balance. For instance, if your car is valued at $15,000 and you owe $10,000, you have $5,000 in positive equity. This amount can significantly reduce the cost of your next car or be applied as a down payment toward your next purchase, lowering your overall loan amount and monthly car payments. When Is Trading In a Financed Car a Good Idea? Trading in a financed car is a good idea when it aligns with your financial goals and vehicle needs. For example, if you have positive equity, trading in can help you secure a new car loan with better terms or lower monthly payments. It’s also beneficial if you’re looking to upgrade to a newer, more reliable vehicle or downsize to save on costs. However, if you have negative equity, it’s essential to evaluate whether rolling over the remaining balance into your next auto loan is financially viable. In some cases, waiting until your car’s trade-in value increases or paying down the loan further may be a smarter move. Consulting with Preston Ford can help you determine the best course of action. Can You Trade In a Car With Negative Equity? Yes, you can trade in a car with negative equity, but it requires careful planning. Start by having your current vehicle appraised at our dealership and comparing the value to your remaining loan balance. If you find that you owe more than the car’s trade-in value, it’ll normally be applied to your next vehicle financing. But no need to stress, because Preston Ford often has trade-in offers and other dealer incentives to help you in this situation, and get you the deal you’re most comfortable with. Our friendly finance department is here to guide you on how to structure your next auto loan and manage higher monthly payments. In some cases, it may make sense to pay off part or all of the negative equity up front to avoid carrying it into your next loan. Your decision will depend on your financial situation, interest rate options, and the terms of the new loan. Contact our finance department to learn more. Maximizing the Value of Your Trade-In Offer To get the best trade-in offer for your used vehicle, it’s important to prepare it properly. Start by using tools like Kelley Blue Book and our dealership’s trade tool to determine the value of your car based on its make, model, condition, and trim level. A well-maintained car with popular features and upgrades will typically fetch a higher trade-in value. Addressing minor repairs, cleaning the interior and exterior, and ensuring the car is in good working condition will also improve its trade-in value. Even small efforts, such as replacing worn tires or fixing cosmetic damage, can make a difference. These steps will not only make your car more appealing to dealers but also boost its perceived value. What to Expect at the Dealership When you visit Preston Ford, you’ll have the opportunity to explore a variety of new vehicles, used cars, and vehicle specials. From our comprehensive search tools that’ll help you find the ride that meets your preferences and budget to valuing your trade and scheduling service, we’ve got you covered. Our finance center will work with you to finalize your trade-in and arrange financing for your next car, while helping you understand your loan term and interest rate options. By discussing your needs with the finance team, you can ensure a smooth trade-in process and secure favorable terms for your next vehicle. Essential Tips for Trading In Your Financed Car Trading in a financed car doesn’t have to be overwhelming when you have the right approach. Start by assessing the value of your car and comparing it to your remaining loan balance. This will give you a clear picture of your financial position and help you make informed decisions. By preparing your car, exploring dealer offers, and consulting with our finance team at Preston Ford, you can maximize your trade-in value and make your next vehicle purchase a success. Visit Preston Ford near Easton, MD, to get started today! GET STARTED

A Comprehensive Guide On Whether You Should Trade In Or Sell Your Car If you’re wondering if you should trade in or sell your car, whichever you choose will be a significant decision, as it impacts the time, effort, and potential profit involved. Whether you're upgrading to a new ride or simply looking to offload your current vehicle, understanding what options you have can help you make the right choice. Both trading in and selling privately have their unique advantages and challenges, and knowing what suits your situation best is crucial. In this guide from Preston Ford, we'll explore everything you need to know about trading in vs. selling privately, factors that influence your car's value, and practical steps to prepare your old car for a smooth transaction. By the end, you'll have the information you need to secure the best deal and make a confident decision for your next vehicle. Visit Preston Ford to get started today! Trading In vs. Selling Your Car Privately: Pros and Cons When it comes to parting with your old car, the decision to trade it in at a dealership or sell it privately can feel overwhelming. Both options offer distinct pros and cons, and the right choice depends on factors like your priorities, how quickly you need to sell, and the overall condition of your vehicle. Taking time to compare them can make it easier to decide which path makes the most sense for you. Trading in your car at Preston Ford is often the easiest and most convenient route, with one of the biggest advantages being the minimal effort required compared to selling privately. You simply bring your car to us, receive an instant offer that’s fair and competitive, and can often apply the value of your trade directly toward the purchase of your next vehicle. This can save you significant time and hassle. Another key benefit of trading in a car vs. selling is the sales tax savings. In many states, you’re only taxed on the price difference after your trade-in is applied, which can reduce the overall cost of your purchase. Additionally, dealerships handle much of the paperwork, including the title transfer and payoff amount if you still owe on an auto loan, making the process seamless. Selling your car privately, on the other hand, offers the potential for a higher price. Private buyers are often willing to pay more than a dealership because they’re not looking to resell the vehicle for profit. This makes it a better financial option if your car is in good condition or is a high-demand model. You also have the freedom to set your own asking price and negotiate directly with potential buyers to secure a fair deal. However, selling privately requires extra effort. You’ll need to advertise your car, prepare it for test drives, and communicate with potential buyers. Additionally, you’ll handle all the necessary paperwork, including the title transfer, and provide maintenance records. While it takes more time and effort, the financial payoff can be worth it for those willing to put in the work. Factors That Impact Your Car's Value Whether you decide to trade in or sell privately, understanding what affects the value of your car is critical. Many factors come into play, including your car’s condition, market trends, and even its location. Taking the time to evaluate these elements can help you secure the best price for your old vehicle. Your car's condition plays a major role in determining its resale value. A vehicle in good condition with minimal wear and tear will typically fetch a higher price. Completing minor repairs, such as fixing dents or replacing worn tires, can further increase your car’s value. Additionally, having maintenance records on hand shows potential buyers or dealerships that the car has been well cared for, which can justify a higher price. A clean title is another crucial factor. Cars with salvage titles or unresolved liens often sell for significantly less. Ensuring your car has a clean title and is free of any legal complications will make the transaction smoother and more appealing to buyers. This is especially important for securing a fair price, whether you’re trading in or selling privately. Aside from the car’s condition, other data points also play a role in determining its value. For example, market value is often influenced by Kelley Blue Book values, which take into account factors such as a car's age, mileage, and overall market demand. Checking these values can give you a better understanding of what your car is worth. Location is another key factor. Cars in certain zip codes may command higher prices due to local demand or climate conditions. For instance, vehicles with all-wheel drive might be more valuable in snowy regions. Additionally, providing the vehicle identification number when obtaining an appraisal ensures the accuracy of the information, helping you get the best offer possible. All of these factors are streamlined when you visit Preston Ford for a thorough appraisal. Preparing Your Old Car for Trade-In or Private Sale Proper preparation is essential when selling or trading in your car. Whether you’re working with our dealership or private buyers, taking the right steps ahead of time can help you secure the best trade deal and avoid unnecessary complications. From ensuring your paperwork is in order to addressing the car’s condition, preparation is key to a successful transaction. If you’re planning to sell your car privately, start by making sure the title transfer process will be straightforward. Having a clean title and addressing any outstanding issues beforehand can save time and build trust with potential buyers. Gather all necessary documents, such as auto insurance and maintenance records, to reassure buyers about the car’s history. It’s also a good idea to schedule service for any minor repairs that could increase the car's value. Fixing small issues like scratches or replacing worn-out parts can make a big difference in the sale price. A well-maintained car in good condition is more likely to attract serious buyers and justify a higher asking price. It sounds like a lot of work to just sell your car, which is why Preston Ford is there to take care of everything for you and make sure you’re getting the most competitive value for your trade. For those opting to trade in their car at our Ford dealer, certain steps can help you get the best price. Start by providing accurate information about the payoff amount if you still have negative equity on an auto loan. Being up front about this information allows the dealership to calculate a fair trade-in price. When you visit us, bring all necessary paperwork, including the vehicle title, license plate, and any basic information about the car. You might also consider requesting an online offer in advance to get an idea of your car’s value before heading to the dealership. This ensures you’re well prepared to negotiate and secure a real offer on your vehicle. Making the Best Choice for Your Next Vehicle Deciding whether to trade in or sell your car privately ultimately depends on your personal finance goals and how much extra cash you hope to gain. If convenience and sales tax savings are your priority, trading in at Preston Ford might be the right choice. However, if securing a higher price is more important, selling privately could be the better option, but you’ll have to be mindful of a lot more factors than if you traded with us. These include applicable tax savings, the value of your vehicle, and the reasonable effort required for each option. By evaluating your priorities and preparing accordingly, you can make a confident decision that aligns with your needs and ensures a smooth transition to your next vehicle. At Preston Ford, we’ll put your goals first to ensure you have a streamlined trading process while getting the best deal. Visit us to get started today! GET STARTED

Want Maximum Value for Your Vehicle? Deciding when to trade in a car can be one of the most significant decisions for car owners. Knowing the best time to trade in a car ensures you secure the most value for your current vehicle while minimizing repair bills and depreciation costs. Timing your trade-in correctly can save you money and simplify the process of transitioning to your next vehicle. Whether you're considering a new car or exploring pre-owned vehicles, understanding the factors that influence the value of your trade is essential. From market conditions to the mileage and condition of your current vehicle, this guide will help you determine the optimal time to trade in your car and secure the best deal possible. Speak with our team at Preston Ford to learn more about trading in your vehicle. When Is the Right Time to Trade in a Car?: Understanding Market Conditions Market conditions significantly influence the trade-in value of your current car. The market value of vehicles fluctuates based on supply, demand, and broader economic factors. For instance, when the demand for used vehicles is high, car dealers may offer a higher trade-in price to secure more inventory for their lots. Conversely, if the market is oversaturated with certain models, the trade-in offers may be lower. Car depreciation also significantly impacts timing. A vehicle loses a substantial portion of its value within the first few years of ownership. The key is to trade in your car before its worth is drastically reduced, which reduces its cost. Checking the value of your vehicle regularly, such as through the Kelley Blue Book, can help you stay informed about its current value and decide when to trade it in. Timing Based on Seasonal Trends Seasonal trends often create a new window of opportunity for trading in your car. For example, spring and early summer are typically the best time for trade-ins because many people are looking to purchase vehicles during these months. This increased demand allows car owners to receive higher trade-in offers. Additionally, the release of new car models during these seasons can also increase demand for used cars. Automotive death notices, which is when manufacturers discontinue specific models, can also influence trade-in timing. If your current vehicle is nearing the end of its production run, its market value may decrease over time. Trading it in before the model year becomes obsolete ensures you get the best deal possible. Paying attention to these seasonal and market trends can help you maximize the value of your trade-in. Factors That Influence the Value of Your Current Vehicle The Importance of Low Mileage and Good Condition The mileage and overall condition of your current ride are critical factors that determine its trade-in value. Vehicles with low mileage are generally more appealing to potential buyers and car dealers because they often require fewer repairs and have longer lifespans. Reaching certain mileage milestones, such as 60,000 or 100,000 miles, can significantly reduce a car’s value, making it crucial to trade in before these thresholds are reached. Maintaining your car in good condition also plays a crucial role in preserving its value. Minor dings, scratches, or mechanical issues can lower a car's value and result in lower trade-in offers. Before taking your car for a trade-in appraisal, consider addressing minor repairs to ensure it’s in the best possible condition. Keeping maintenance receipts can also demonstrate to dealers that your car has been well-maintained, further boosting its trade-in value. Model Year and Current Market Demand The age of your vehicle and its model year can significantly influence its trade-in value. Newer vehicles tend to have higher trade-in offers because they are more attractive to potential buyers and typically have fewer mechanical problems. However, older vehicles may still retain some value if they are in good condition and have desirable features. Market conditions and consumer preferences also affect the demand for certain models. For example, SUVs and trucks may be in higher demand in some regions, leading to better trade-in prices for these types of vehicles. Staying informed about current market trends can help you determine whether it’s a good time to trade in your car or truck. How to Prepare for the Trade-in Process: Evaluating Your Current Ride Before trading in your car, it’s important to evaluate its current value to ensure you receive a fair trade-in price. Using tools like Kelley Blue Book can provide an accurate trade-in evaluation based on your car’s make, model, mileage, and condition. These resources allow you to compare the market value of your vehicle with the offers from car dealers, giving you a better understanding of its worth. Tracking your car’s current value over time can also help you decide when to trade it in. If you notice a steady decline in value or anticipate upcoming repair bills, it might be a good idea to start the trade-in process sooner rather than later. Keeping an eye on these factors ensures you make an informed decision. Gathering Key Documents Having all the necessary documents ready can streamline the trade-in process and improve your chances of receiving top dollar for your vehicle. Maintenance receipts are particularly important because they provide proof of regular servicing and upkeep, which can reassure car dealers about the vehicle's condition. Similarly, if your vehicle still has an active warranty or new car warranties, these can add value during negotiations. Another critical document is the payoff amount for your car loan. If your current car still has an outstanding loan, you’ll need to ensure that the remaining balance aligns with the trade-in price. This is essential for avoiding negative equity, where the car’s value is less than the loan balance. Preparing these documents in advance helps you navigate the trade-in process smoothly and increases your chances of getting the best deal. Getting the Best Trade-in Offers: Negotiating for Top Dollar Negotiation is key to achieving the best trade-in offers. Start by obtaining a trade-in appraisal from a trusted source, such as Kelley Blue Book, to establish a baseline for your car’s value. Use this information to negotiate with car dealers and ensure you’re receiving a fair offer. Don’t hesitate to visit multiple dealerships to compare trade-in offers and leverage them for better deals. Additionally, timing your trade-in during favorable market conditions can help you secure higher trade-in values. For example, trading in when the demand for used vehicles is high or during promotional events like “open today sales” at dealerships can lead to better offers. Strong negotiation skills and market awareness are essential for maximizing your trade-in value. Exploring Private Sale vs. Trade-in In some cases, selling your car privately might be a good idea if you’re looking to get the highest possible price. Private sales often yield a higher value compared to trade-ins because you’re dealing directly with potential buyers. However, this process can be time-consuming and may require additional effort, such as advertising your car and scheduling test drives. On the other hand, trading in your car at a dealership offers convenience and simplicity. While the price difference between a private sale and a trade-in might be noticeable, the trade-in process eliminates the hassle of finding buyers and negotiating terms. For many car owners, the convenience of trading in outweighs the potential for a slightly higher sale price. What Comes After Trading in Your Car? Choosing Your Next Vehicle After trading in your car, the next step is selecting your next vehicle. Deciding between new vehicles and pre-owned vehicles largely depends on your budget, preferences, and long-term plans. New vehicles often come with new car warranties and advanced features, but they also come with a higher price tag. On the other hand, pre-owned cars can offer better value for money, especially if they are certified and in good condition. Before finalizing your decision, scheduling test drives is crucial. Test drives allow you to evaluate the comfort, performance, and features of your first replacement vehicle. This hands-on experience ensures you’re making the right choice for your next ride, whether it’s a new car or a pre-owned model that suits your needs and lifestyle. Managing Finances for Your New Loan When transitioning to your next vehicle, it’s essential to plan your finances carefully. Start by calculating your monthly payments, taking into account the vehicle price, state sales tax, and any trade-in credit you’ve received. This will give you a clear picture of what you can afford and help you avoid overextending your budget. It’s also a good idea to explore interest rates for your new loan. Securing a low interest rate can save you a significant amount of money over the life of the loan, making your purchase more affordable. By considering these financial factors, you can ensure that your trade-in process leads to a smooth transition to your new vehicle while staying within your financial means. Our finance team will be happy to help you through this process. Begin the Trade-In Process Today The best time to trade in your car is when the process is fast, easy, and works on your terms. With our We Buy Cars program, you can get an instant offer in minutes—no hassle, no waiting. Simply enter your vehicle’s details into our Trade Pending tool to see its estimated value, then choose how you want to complete the trade: send a quick video or visit a nearby dealership. You can even sell your car without leaving home. However you choose to do it, our Instant Offer Center makes timing your trade-in simple—and puts a check in your hand by the end. Maximize the Benefits of Your Trade-in Timing your trade-in correctly is the key to securing positive equity and maximizing the value of your current vehicle. By monitoring market conditions, mileage milestones, and your car’s overall condition, you can ensure you’re trading in at the right time. This approach helps you minimize repair costs and car depreciation while maximizing your vehicle’s worth. Additionally, growth hacking your trade-in process, such as gathering key documents, leveraging trade-in appraisals, and negotiating effectively, ensures you achieve a higher trade-in value. By following these strategies, you can confidently navigate the trade-in process and reap the most significant benefits when upgrading to your next vehicle. Begin your trade-in process online or visit us at Preston Ford to get started today on your vehicle trade-in. Value Your Trade

It’s All About Timing For anyone wondering whether December is a good time to buy a car, the answer is yes, December is widely regarded as the best time of year to score a great deal on a new vehicle or even a used car. With end-of-year sales and holiday season promotions in full swing, car dealerships are eager to offer discounts and incentives to meet their sales goals before the calendar year closes. From discounted prices on outgoing models to special financing deals, December provides car buyers with a unique opportunity to save money and find the best deal. Whether you're considering a trade-in for your old car or simply upgrading to a new one, this month offers significant savings and flexibility in the car-buying process. Keep reading to learn more and head to Preston Ford to shop our inventory of Ford models today. Why December is the Best Time to Buy a Car Year-End Sales and Discounts December is synonymous with year-end sales and significant discounts, making it one of the best times of the year to buy a car. Car dealerships are under pressure to clear inventory of outgoing models and older models to make space for new car models arriving in January. This creates an ideal scenario for car buyers looking to save money, as these vehicles are often sold at a lower price compared to their retail price earlier in the year. The end of the calendar year also coincides with the end-of-quarter sales cycle, during which dealerships are eager to meet their quarterly and yearly sales goals. Many dealerships and manufacturers offer incentives such as cash back, financing deals, and reduced sticker prices to encourage buyers to close the deal. Whether you're eyeing a new car purchase or shopping for used vehicles, the end of December is a time when great deals and significant savings are abundant. Holiday Weekends and Promotions Holiday weekends in December, such as Christmas and New Year’s Eve, offer some of the best days to shop for a car. Dealerships often offer promotions that rival other popular shopping periods, such as Memorial Day or Presidents' Day. These promotions aim to entice buyers with discounted prices, better financing options, and attractive lease deals. Three-day weekends in December give car buyers extra time to complete the car-buying process. This additional time can be used to compare prices, schedule test drives, and negotiate with car dealers. The combination of extended dealership hours and motivated sales teams during these weekends makes December a great time to finalize your car purchase. The Holiday Season: A Great Time to Buy a New Car Festive Incentives and Benefits The holiday season brings with it a festive spirit, and car dealerships capitalize on this by offering special incentives and benefits to attract buyers. Events such as Black Friday and year-end sales offer car buyers opportunities to secure discounted prices and save money on their new car purchase. These promotions often include extras like extended warranties, cash back offers, and discounted financing deals. For those considering an upgrade to a new ride or purchasing a new set of wheels, the holiday season is an ideal time. The combination of dealership incentives, outgoing model clearance sales, and financing options creates an environment where buyers can achieve significant savings. Additionally, manufacturers often push holiday-themed campaigns that make the buying process more enticing during this time of year. Flexibility for Car Buyers December offers flexibility for car buyers, as many people have more free time during the holiday season. This extra time can be spent visiting multiple dealerships, taking test drives, and thoroughly comparing the market value of various vehicles. For buyers, this flexibility translates into better negotiation power. Whether you’re looking for a lower price on last year’s models or aiming for financing deals on current year’s models, December is an excellent time to take advantage of favorable market conditions. Additionally, the holiday season offers an opportunity to evaluate trade-in values for your old car, ensuring you receive the best price possible for your current vehicle. Dealer Motivation: Why December Brings Better Deals Meeting Sales Goals December is a critical month for car dealerships, as they work to meet monthly, quarterly, and yearly sales goals. These goals often determine the bonuses and incentives that sales teams and dealerships receive, motivating them to close deals effectively. As the end of the month and end of the calendar year approach, dealerships often offer a better deal to ensure they hit their targets. New car models arriving in January also contribute to dealerships' urgency to clear out older inventory. Outgoing models and older models are sold at discounted prices to make room for the latest designs. For buyers, this means December offers a unique opportunity to purchase a new vehicle at a lower cost while still enjoying the benefits of a reliable and high-quality car. Benefits for Buyers For car buyers, dealer motivation translates into a wide range of benefits. Cash back offers, financing deals with lower auto loan rates, and reduced monthly payments are just some of the perks available in December. Dealerships may also offer extras, such as discounted extended warranties or trade-in bonuses, further enhancing the value of your car purchase. Another significant benefit is the availability of older models at discounted prices. These vehicles often come with the same features as current models but are sold at a lower purchase price due to their status as outgoing models. Additionally, buyers can utilize Kelley Blue Book values to ensure they are getting a fair deal for their trade-in vehicle or new car purchase. This combination of dealer motivation and year-end sales makes December a great time to secure a new vehicle or a used car at a price that fits your budget. December vs. January: Finding the Best Time to Save When comparing December to January for car shopping, December clearly stands out as the best time of the year for securing significant savings. One of the main reasons is the abundance of year-end sales events and holiday promotions that are unique to the month of December. These incentives often include discounted prices, financing deals, and lease offers, all designed to help dealerships meet their end-of-year goals. While January can still offer some deals, the selection of model-year cars is usually limited. By January, many of the outgoing models and older models that were heavily discounted in December are no longer available. Additionally, holiday season incentives, such as cash back offers and reduced sticker prices, typically end with the calendar year. For car buyers seeking the best price and a wider selection, December is undoubtedly the ideal time to buy. Another advantage of shopping in December is the ability to negotiate better trade-in values for your old car. As dealerships are eager to finalize sales before the end of the year, they are often willing to offer more competitive deals on trade-ins. In January, the urgency diminishes, making it less likely for buyers to find the same level of discounts or trade-in benefits. For anyone looking to save money while upgrading to a new set of wheels, December offers a perfect balance of opportunity and inventory. Maximizing Your Car Purchase During December Timing and Preparation Timing is everything when it comes to making your car purchase in December. For the best selection of new car models, trims, and features, it’s wise to start shopping earlier in the month. Dealerships typically have a larger inventory of current year’s models and outgoing models at the beginning of December, giving you more options to choose from. However, as the month progresses, inventory starts to dwindle, especially for popular models and configurations. On the flip side, shopping late in the month, especially on New Year’s Eve, can result in a better deal. This is because car dealers are highly motivated to meet their monthly, quarterly, and yearly targets by the last day of the month. Many buyers have reported securing significant savings simply by negotiating on the last day of December. Whether you shop early for selection or late for discounts, understanding the dynamics of the automotive market can help you make an informed decision. Smart Financial Planning To maximize your savings, smart financial planning is essential. Before heading to the dealership, consider pre-qualifying for a car loan through a credit union or your bank. This can give you an idea of your budget and improve your negotiation power with the dealership. Knowing your credit score and minimizing credit card debt can also help you qualify for better auto loan rates, reducing your long-term monthly payments. Another important step is to research Kelley Blue Book values for your trade-in vehicle. This will give you a clear understanding of its market value, ensuring that you get a fair offer from the dealership. Additionally, researching the purchase price of the car you want, including incentives and financing options, will prepare you for negotiations. The more informed you are, the better equipped you’ll be to secure a great deal during December’s year-end sales. If you’re planning to trade in your old car, timing your purchase strategically can also maximize your savings. Many dealerships typically strive to clear inventory and meet sales goals, and they may offer more competitive trade-in values and additional perks to seal the deal. By combining careful research with strategic timing, you can ensure that your car-buying process is as cost-effective and smooth as possible. Final Thoughts: December is the Perfect Time to Save December is undoubtedly the perfect time to buy a car, offering a unique mix of great deals, discounted prices, and motivated dealerships. With year-end sales events, holiday promotions, and flexible financing options, it’s a great time to save money on your new ride or upgrade your current car. Whether you’re buying a new vehicle or a used car, December provides unmatched opportunities for significant savings. From outgoing models to special incentives, December is the best time to make a purchase. By planning your car-buying process carefully and taking advantage of the holiday season, you can secure the best price and enjoy a smoother buying experience. Don’t miss out on the chance to save big at Preston Ford before the calendar year ends. Visit us today to explore our inventory. SHOP NOW

The Optimal Time for a Purchase The end of the year is often considered the best time to find incredible car deals. Car dealerships are eager to meet annual sales targets, offering significant discounts, bonus cash, and special offers on both new and used cars. Whether you're looking for a new car, the best truck, or a fuel-efficient SUV, this is a great time to save. End-of-year car deals also come with financing offers like low APR financing or cash back offers, making it easier for car buyers to secure the best price. With the holiday season in full swing, car shopping during this period can result in substantial savings on various car brands and models. Now is truly the right time to explore the market and take advantage of these year-end opportunities. Ready to get started? Head to Preston Ford to find the Ford of your choice today! Why End-of-Year Car Deals Are Worth Considering Is the End of the Year a Good Time to Buy a Car? The end of the year is widely regarded as the best time to buy a car, and for good reason. Dealerships are eager to hit their annual sales targets, which means they are more likely to offer great deals to close out the year. These sales events often come with special incentives, including cash back offers, low-interest rates, and other financing deals that make car purchases more affordable. One of the main draws of year-end sales is the opportunity to score new car deals on outgoing car models. As dealerships prepare for incoming inventory, they offer significant discounts on current models to make room for new stock. Additionally, holiday-season incentives such as bonus cash and low APR financing provide car buyers with even more reasons to shop now. For those considering a business-related car purchase, the end of the year can also bring potential tax benefits. By purchasing before December 31, business owners may qualify for deductions with Section 179 savings, saving even more money. Furthermore, staying updated on social media platforms can help you find the latest deals and promotions from your favorite car brands. Overall, this season is a great time to get behind the wheel of your dream vehicle. Do Car Prices Go Down at the End of the Year? How Car Buyers Save Big in December Yes, car prices typically drop significantly at the end of the year. This is mainly due to factory incentives and dealer discounts aimed at clearing out inventory. End-of-year car sales events often feature substantial price reductions, making it easier for buyers to find a good deal on both new and used cars. Whether you're eyeing a luxury vehicle or one of the best SUVs, you'll likely find competitive pricing during this time. In addition to lower prices, trade-in values tend to be higher in December. Dealerships may offer better terms for your current car as part of a trade-in deal. Models like the Ford F-150 and Ford Escape are frequently included in promotions, offering cash-back offers that sweeten the deal. Luxury cars and trucks are also heavily discounted during these events, making it a good idea to explore your options now. For buyers who prioritize savings, year-end sales are a golden opportunity. The combination of significant discounts, higher trade-in values, and enticing financing offers makes December one of the best months for car shopping. Whether you're a first-time buyer or a current owner looking to upgrade, you won't want to miss these deals. When Do End-of-Year Car Sales Start? Timing Your Car Purchase for Maximum Savings End-of-year car sales typically begin in November and gain momentum throughout December, with the best deals often reaching their peak in the last few days of the year. Events like Black Friday mark the start of these sales, offering some of the best incentives you'll find all year. By late December, dealerships are highly motivated to meet their sales goals, making it an ideal time to negotiate for additional incentives. Ford's Year-End Sales Events, for example, run through December 31 and include deals on both new models and certified pre-owned cars. It's worth shopping early to secure the best trim levels and ensure a wider selection of inventory. However, waiting until the end of the month may yield additional savings as dealers push to meet their quotas. As you plan your car purchase, consider timing it strategically. By staying informed about current offers and remaining flexible with your schedule, you can maximize your savings and find the best price on your desired vehicle. How to Make the Most of End-of-Year Sales Events What to Look For During Car Shopping To make the most of year-end sales events, it’s essential to know what to look for. Start by searching for cash back offers, lease specials, and low-interest rates on your preferred car brands. These deals can significantly reduce the overall cost of your purchase or lease. For those considering a used car, checking the vehicle history report is essential to ensure you're getting a reliable option. Using resources like Kelley Blue Book can help you determine the trade-in value of your current car, ensuring you get a good deal during the car-buying process. Many dealerships also offer limited-time incentives, such as loyalty programs for returning customers or additional discounts for first-time buyers. These can add up to substantial savings. Additionally, consider the best time of the month to shop. Many dealerships offer extra perks and bonuses as they approach monthly sales goals. By staying informed and doing your research, you can take advantage of these promotions and walk away with a great deal. Why Buy Your Ford at the End of the Year? Ford dealerships are known for offering exceptional financing deals and special offers during the end-of-year sales season. This includes low-interest rates, cash back offers, and reduced dealer fees, making it easier for buyers to afford their dream car. Models like the Ford Bronco Sport  and Ford Explorer are often featured in these promotions, providing great deals on some of Ford's most popular vehicles. For buyers seeking fuel-efficient options or luxury cars, Ford has something to offer. With build & buy options, you can customize your vehicle to fit your needs and preferences. Whether you're looking for a practical car for daily commutes or a feature-packed SUV for family trips, the year-end period is the perfect time to buy. First-time car buyers will also benefit from the simplified car-buying process offered by Ford dealerships. From navigating financing options like auto loans to understanding terms and conditions, the dealership team is there to assist you every step of the way. With so many advantages, there's no better time to explore Ford's lineup and take advantage of their year-end sales events. Drive into the New Year with Confidence and Savings The end of the year isn’t just a season for celebration—it’s the ultimate opportunity to score great car deals. With dealerships eager to clear inventory and meet annual goals, car buyers can take advantage of deep discounts, special financing offers, and generous trade-in values. Whether you’re after a rugged Ford F-150, a family-ready Ford Explorer, or a sleek, fuel-efficient SUV, year-end sales events make it easier than ever to drive home your perfect match at a remarkable price. Now is the time to make your move. Visit Preston Ford before December 31 to explore the latest Ford models, secure incredible savings, and start the new year behind the wheel of a vehicle you love. SHOP NOW

Choose Your Off-Road Rider When the path ahead turns rocky, muddy, or downright unpredictable, two legendary names rise to the occasion: the Ford Bronco vs. Jeep Wrangler. Both are iconic off road vehicles known for their adventure-ready design and trail dominance. These off-road SUVs are built to conquer the elements with bold styling, robust capability, and trail-tested tech. Whether you’re choosing your first adventure vehicle or upgrading to a more rugged ride, this head-to-head comparison will help you determine which 4x4 is the better fit for your lifestyle. Read on for a full breakdown of Ford Bronco vs. Jeep Wrangler specs, dimensions, reliability, and safety—and discover why more adventurers are choosing the Ford Bronco. Ready to take the wheel? Visit Preston Ford to test drive your favorite Ford Bronco trim. Design & Presence: Modern Heritage Meets Classic Ruggedness The Ford Bronco is a modern icon rooted in legendary off-road history. From its removable doors and roof to its wide stance and available Sasquatch® Package, every inch is engineered for the trail. It’s bold, boxy, and built with purpose, featuring easy-to-clean surfaces, washable floors (on select trims), and adventure-ready gear like front tow hooks and integrated trail sights. The Ford Bronco is available in both two-door and four-door versions, offering flexibility for different needs. Notable trims like the Ford Bronco Badlands® add unique design elements and enhanced off-road capability. The Ford Bronco's off-road readiness is further supported by its beadlock-capable wheels, while its interior features include modern tech, comfortable seats, and supportive front seats for long journeys. Standard features across the lineup ensure value and convenience for buyers. The Jeep Wrangler leans into its heritage with a familiar upright shape, removable doors, and fold-down windshield. A soft top is standard on many Jeep Wrangler models, with hard top options also available. Jeeps have maintained their iconic design since their roots in World War II, and Jeep Wranglers continue this legacy with a simple, durable four-wheel-drive ethos. While undeniably rugged, the Jeep Wrangler’s design can sometimes favor tradition over daily practicality. The Jeep Wrangler is also offered in both two door and four-door versions, providing options for cargo space and passenger needs. Its off-road capability is enhanced by specialized wheels, and the interior offers practical seats and comfortable front seats. When comparing the two, both the Ford Bronco and Jeep Wrangler come with a strong list of standard features, but the Ford Bronco offers the same open-air freedom with refined details and more thoughtful integration of modern tech. Power & Performance: Ford Bronco vs. Jeep Wrangler Specs Under the hood, the Ford Bronco offers a choice of engines designed to balance power and performance: 2.3L EcoBoost® I-4: 300 horsepower, 325 lb.-ft. of torque (with premium fuel) 2.7L EcoBoost® V6: 330 horsepower, 415 lb.-ft. of torque (with premium fuel) Available 10-speed automatic transmission or 7-speed manual transmission (with crawler gear) Standard 4x4 with available advanced 4x4 and automatic on-demand engagement Throttle response in the Ford Bronco is quick and responsive, providing strong acceleration and confident handling both on and off the road. The Jeep Wrangler brings a wider variety of powertrains, including: 2.0L Turbo I4, 3.6L V6, 6.4L V8 (Rubicon 392), and plug-in hybrid 4xe Manual transmission and automatic transmission options Rock-Trac® and Command-Trac® 4x4 systems Throttle control in the Jeep Wrangler is tuned for off-road precision, but also delivers solid on-road performance. When it comes to fuel economy, the Ford Bronco achieves an EPA-estimated 20 MPG city and 22 MPG highway with the 2.3L engine and manual transmission, while the Jeep Wrangler offers up to 22 MPG city and 24 MPG highway with its 2.0L Turbo I4. These ratings highlight each model's efficiency in both city driving and highway conditions, helping drivers manage long-distance trips and overall fuel costs. While the Jeep  Wrangler’s engine variety is impressive, the Ford Bronco delivers high performance right from the start, without requiring expensive upgrades. Off-Road Titans: Ford Bronco Raptor® vs. Jeep Wrangler Rubicon For serious off-roaders, the Ford Bronco Raptor® and the Jeep Wrangler Rubicon represent the pinnacle of factory-built trail dominance. Each SUV brings its own flavor of extreme off-road engineering, but they approach the wild in different ways. The Ford Bronco Raptor® comes equipped with: 37-inch all-terrain tires—the largest standard tires in its class—for aggressive ground clearance A HOSS 4.0 suspension system with FOX™ Live Valve internal bypass dampers, designed for high-speed desert runs and rock crawling alike Advanced 4x4 system with a high-performance off-road stability suspension Unique Raptor-®specific G.O.A.T. Modes™ (Goes Over Any Terrain) for dialing in traction, throttle, and steering response Heavy-duty bash plates and reinforced underbody protection Wider track and upgraded axles for added stability on uneven terrain The Jeep Wrangler Rubicon delivers legendary off-road capability with: The Rock-Trac® 4x4 system and a 4:1 low-range gear ratio, ideal for slow-speed crawling over technical obstacles Front and rear locking differentials and an electronic sway bar disconnect for maximum articulation 33-inch all-terrain tires (35-inch tires available with the Xtreme Recon Package) Steel bumpers, skid plates, and rock rails for added trail protection Off-Road Plus mode for improved performance in sand and rock environments While the Jeep Wrangler Rubicon remains a favorite for traditional rock crawling with its tried-and-true hardware, the Ford Bronco Raptor® pushes boundaries with cutting-edge suspension tech, broader stance, and massive tires that come standard. The Bronco Raptor® is built to handle high-speed off-road action without sacrificing slow-speed precision, making it a more versatile off-road weapon right out of the gate. Both are engineered to dominate the trail—but if you're after modern off-road tech, unmatched suspension travel, and Baja-ready muscle, the Ford Bronco Raptor® leads the charge. Size & Dimensions: Ford Bronco vs. Jeep Wrangler Dimensions Need space for gear, friends, or furry companions? Here’s how these two SUVs stack up in terms of interior space, cargo capacity, and cargo room: Ford Bronco Dimensions (four-door versions): Wheelbase: 116.1 in. Overall Length: 189.4 in. Max Cargo Volume: 77.6 cu.ft. Max Ground Clearance: 11.6 in. Jeep Wrangler Dimensions (four-door versions): Wheelbase: 118.4 in. Overall Length: 188.4 in. Max Cargo Volume: 72.4 cu.ft. Max Ground Clearance: 12.9 in. (Rubicon) When it comes to interior space, Ford Broncos provide more cargo room and greater cargo capacity than the Jeep Wrangler, especially in the four-door versions. Folding down the second row and rear seats in the Ford Bronco significantly increases cargo space, making it more versatile for hauling larger items or extra gear. While the Jeep Wrangler has slightly more ground clearance on certain trims, the Ford Bronco offers more cargo space and a tighter turning radius, which comes in handy during both trail maneuvers and tight parking spots. Comfort & Everyday Usability: Ford Bronco Outer Banks® vs. Jeep Wrangler Sahara Looking for a balance of ruggedness and refinement? Compare the Ford Bronco Outer Banks® vs. Jeep Wrangler Sahara. The Ford Bronco Outer Banks® brings upscale features like: Leather-trimmed seating 12-inch touchscreen infotainment system with SYNC® 4, featuring Android Auto integration Ford Co-Pilot360™ and available advanced safety package with driver-assistance technologies Optional B&O® Sound System by Bang & Olufsen® (Olufsen sound system) as a premium audio option Available heated steering wheel and power adjustable seats for enhanced driver comfort The Jeep Wrangler Sahara offers: Available leather-trimmed seating 12.3-inch Uconnect® 5 infotainment system with Android Auto Optional Alpine® premium audio system Available safety tech and advanced safety package at higher trims Available heated steering wheel and power adjustable seats Both models provide a more premium experience, but the Ford Bronco Outer Banks® delivers more comfort and tech as standard, making it a better value for the driver in everyday driving. Safety First: Jeep Wrangler vs. Ford Bronco Safety Safety matters when venturing off the beaten path or commuting to work. The Ford Bronco comes equipped with standard Ford Co-Pilot360, which includes: Pre-Collision Assist with Automatic Emergency Braking Blind Spot Information System (BLIS®) with Cross-Traffic Alert Lane-Keeping System Rear View Camera with Backup Assist Grid Lines Blind Spot Monitoring Forward Collision Alert Automatic high beams Braking Assist For those seeking even more protection, the Ford Bronco's advanced safety package is available as an upgrade. This package adds features like Adaptive Cruise Control and enhances the Ford Bronco's safety suite for greater peace of mind. The Jeep Wrangler offers comparable safety features, but many are only available as add-ons or on higher trims. When comparing Jeep Wrangler vs. Ford Bronco safety, the Ford Bronco comes out ahead with better standard coverage. Reliability & Real-World Use Ford Bronco vs. Jeep Wrangler reliability is a key consideration for long-term ownership. The Ford Bronco benefits from modern powertrains, updated chassis design, and advanced diagnostics, making it a solid choice for both new and seasoned off-roaders. Both vehicles are especially popular among weekend warriors who seek adventure and off-road fun during their outdoor getaways. The Jeep Wrangler has a long-standing legacy, but also a reputation for frequent repairs and lower predicted reliability scores. Final Thoughts: The Ultimate Off-Roader Both the Ford Bronco and Jeep Wrangler are built to explore. But when you compare Ford Bronco vs. Jeep Wrangler specs, reliability, safety, and features, the Ford Bronco offers a more balanced blend of capability and comfort. From the tech-savvy Ford Bronco Outer Banks® to the wild and trail-ready Ford Bronco Raptor®, there’s a model for every kind of adventurer. For those seeking the ultimate off-road beast, the Ford Bronco Raptor® stands out as the top-performance trim in the Ford Bronco lineup, delivering unmatched power and advanced off-road features. Ready to See for Yourself? Stop by Preston Ford today to explore the full lineup of Ford Bronco trims, compare features, and find your perfect off-road SUV. Adventure starts here—choose the Ford Bronco. SHOP NOW

Compact SUVs: Ford vs. Jeep When it comes to compact SUVs, two models consistently rise to the top of shoppers shortlists: the Ford Bronco Sport vs. the Jeep Compass. Both offer a dynamic blend of on-road comfort and off-road readiness, making them ideal for adventurous drivers who also need practicality for everyday use. But when it comes down to it, which compact SUV truly reigns supreme? Let’s dive into a side-by-side comparison and see how the Ford Bronco Sport vs. Jeep Compass match up in design, capability, performance, and value. Visit Preston Ford to shop our latest Ford Bronco Sport inventory today! Introduction to Compact SUVs Compact SUVs strike the perfect balance between city-savvy maneuverability and weekend-warrior spirit. The Ford Bronco Sport and Jeep Compass are two standout models in this competitive segment, delivering adventure-ready capability without sacrificing comfort, safety, or efficiency. Whether you’re commuting downtown or blazing a trail in the wilderness, these SUVs promise versatility with personality. Vehicle Design and Features The Ford Bronco Sport proudly leans into its rugged roots with bold Bronco-inspired styling. From its safari-style roof to the iconic front grille and modern LED lighting, it looks ready for action—and it is. The Jeep Compass, on the other hand, offers a sleeker, more urban design. It sports Jeep’s signature seven-slot grille, aggressive angles, and available roof rails that give it a contemporary edge. Both SUVs offer a wide range of trims, exterior colors, and wheel options—but if you’re drawn to a more off-road ready and athletic aesthetic, the Ford Bronco Sport is the clear favorite. Interior Features Step inside the Ford Bronco Sport, and you’ll find a space designed for comfort and utility. With up to 65.2 cu.ft. of cargo space, rubberized flooring, and available hidden storage compartments, it’s engineered for weekend trips, grocery runs, and everything in between. Notable interior features in the Ford Bronco Sport include: SYNC® 4 with a 13.2-in. touchscreen Wireless Apple CarPlay® and Android Auto™ Available B&O® Sound System by Bang & Olufsen® Power moonroof Wireless charging pad Ford Co-Pilot360™ Assist+ now standard The Jeep Compass offers a more utilitarian interior design, focusing on simplicity and functionality. It includes modern tech like Uconnect®, but overall, it lacks some of the intuitive design and premium upgrades that come standard or are optional in the Ford Bronco Sport. Off-Road Capability and Performance The Ford Bronco Sport is born for adventure, with standard 4x4, a class-exclusive Terrain Management System™ with up to seven G.O.A.T. Modes™, and available off-road suspension tuning. Whether you're on mud, sand, snow, or rocky trails, the Ford Bronco Sport is more than capable. The Jeep Compass also delivers respectable off-road prowess with its Selec-Terrain® Traction Management System, available Trailhawk® trim, and all-weather tires. However, its overall ground clearance and approach angles fall short compared to the Ford Bronco Sport’s more adventure-focused build. Engine and Transmission The Ford Bronco Sport offers two engine options: A 1.5L EcoBoost® engine with 181 horsepower and 190 lb.-ft. of torque An available 2.0L EcoBoost® engine with 250 horsepower and 277 lb.-ft. of torque, paired with an 8-speed automatic transmission The Jeep Compass comes with a 2.0L turbocharged engine producing 200 horsepower and 221 lb.-ft. of torque, paired with an 8-speed automatic transmission. It’s a solid performer, but in terms of power and responsiveness, the 2.0L Ford Bronco Sport wins. Both vehicles offer multiple drive modes for enhanced performance and fuel economy. Safety and Reliability The Ford Bronco Sport and Jeep Compass are neck and neck when it comes to safety. Both boast impressive safety tech and have earned high safety ratings from the National Highway Traffic Safety Administration (NHTSA). The Ford Bronco Sport includes: Ford Co-Pilot360™ Assist+ suite (standard) Lane-Keeping System Blind Spot Monitoring Rear Cross-Traffic Alert Automatic Emergency Braking The Jeep Compass matches features like Adaptive Cruise Control and Forward Collision Warning, but the Ford Bronco Sport’s intuitive driver-assist system and newer tech edge it forward in this category. Reliability and Durability Built on the same platform as the proven Ford Escape but upgraded with adventure in mind, the Ford Bronco Sport is engineered with high-quality materials and thoughtful craftsmanship. The Jeep Compass also has a reputation for reliability, though historically, Ford's build quality and long-term durability give it a slight edge. Towing and Fuel Economy Towing Capacity Ford Bronco Sport: Up to 2,200 lbs., or up to 2,700 lbs. with the 2.0L engine and proper equipment. Jeep Compass: Tows up to 2,000 lbs. Both models can haul small trailers, boats, or gear for weekend getaways, but the Ford Bronco Sport’s higher towing capacity makes it more versatile for those who need a little extra pull. Fuel Efficiency Fuel economy is similar between the two, though specific numbers vary depending on engine size and trim level. The Ford Bronco Sport balances power and efficiency well, especially with its EcoBoost® engine options. Final Verdict: Ford Bronco Sport Wins When evaluating the Ford Bronco Sport vs. Jeep Compass, it’s clear the Ford Bronco Sport offers more in terms of design, performance, technology, and versatility. It combines modern comfort with true off-road DNA, making it a compact SUV that doesn’t compromise. If you’re looking for a vehicle that can handle your daily drive just as well as your weekend escapes, the Ford Bronco Sport is the ultimate compact SUV for drivers who crave adventure. Ready to Take the Next Step? Visit Preston Ford today to test drive the Ford Bronco Sport and experience the difference for yourself. With unbeatable style, technology, and capability, this is the compact SUV that’s ready when you are. Explore our current inventory and discover your perfect Ford Bronco Sport now! SHOP NOW

Diving into the Ford Bronco Sport vs. Jeep Wrangler Specs When it comes to tackling rugged trails and navigating city streets with equal confidence, two names dominate the conversation: the Ford Bronco Sport vs. Jeep Wrangler. These two off-road SUVs are engineered to handle challenging terrain while offering their own unique appeal. Whether you're a weekend warrior heading into the wild or a commuter looking for capability and comfort, this comparison dives into everything you need to know, from specs to performance, to decide which vehicle reigns supreme. Keep reading to see what makes the Ford Bronco Sport so special and head to Preston Ford to test out the winner! Heritage and Design The Ford Bronco Sport is a modern SUV infused with heritage charm. Its boxy silhouette, rugged stance, and purposeful features like roof rails and flip-up rear glass make it equally at home downtown or deep in the backwoods. While it may not have the long history of its big sibling, the original Bronco, the Ford Bronco Sport is a nod to the past with technology for today. The Jeep Wrangler, meanwhile, embraces its legacy with a body-on-frame construction, removable doors, and a fold-down windshield. These features speak to a true off-road culture—but may come at the expense of daily comfort and fuel economy. The Ford Bronco Sport, with its unibody construction, offers smoother on-road performance and superior fuel efficiency, making it an excellent dual-purpose vehicle. Engine Options Under the hood, the Ford Bronco Sport offers: A 1.5L EcoBoost® engine delivering 180 horsepower and 190 lb.-ft. of torque An available 2.0L EcoBoost® engine with 250 horsepower and 277 lb.-ft. of torque These engines strike a balance between power and fuel efficiency, making the Ford Bronco Sport ideal for both urban commuting and outdoor adventures. The Jeep Wrangler offers a wider variety of engine choices—from a 2.0L turbocharged inline-4 to a powerful V6 and even a plug-in hybrid (4xe). While this variety caters to different needs, it also means higher trims and more expensive packages for similar capability. Off-Road Performance The Ford Bronco Sport shines with features like: Advanced four-wheel drive Terrain Management System™ with G.O.A.T. Modes™ Trail Control™ for low-speed trail driving Its eight-speed automatic transmission ensures smooth shifting across both paved and unpaved surfaces. The Jeep Wrangler is built for ruggedness with: A solid front axle Disconnecting sway bars Rock-Trac® and Command-Trac® 4x4 systems (depending on trim) While the Jeep Wrangler is clearly tailored for extreme off-roading, the Ford Bronco Sport holds its own on rough terrain—and does so with greater comfort and ease for everyday drivers. Off-Road Capability Both vehicles offer serious off-road capability, but in different ways. The Ford Bronco Sport features: Up to 8.8 in. of ground clearance Available locking rear differential High approach and departure angles The Jeep Wrangler, especially in higher trims, takes capability to the next level with lift kits, larger tires, and up to 10.8 in. of ground clearance. However, these upgrades often require additional investment. Fuel Economy and Specifications Fuel economy is a key differentiator when comparing Ford Bronco Sport vs. Jeep Wrangler Specs: Ford Bronco Sport: Up to 25 MPG city / 30 MPG highway Jeep Wrangler: Around 20 MPG city / 22 MPG highway If your lifestyle includes commuting, road trips, and off-road fun, the Ford Bronco Sport’s better efficiency makes it a practical choice. Comparison of Features Both SUVs offer an impressive array of features: Ford Bronco Sport: LED headlights, roof rails, Ford Co-Pilot360™, and available 8-inch touchscreen Jeep Wrangler: Trail-ready gear, optional LED lights, and available Uconnect® infotainment However, the Ford Bronco Sport’s comfort-focused features—like a smoother ride, noise insulation, and intuitive tech—make it a better everyday vehicle. Ford Bronco Sport vs. Jeep Wrangler Unlimited The Ford Bronco Sport vs. Jeep Wrangler Unlimited matchup is worth highlighting. The Jeep Wrangler Unlimited brings four-door versatility and expanded cargo space, but at a cost of higher price and lower fuel economy. In contrast, the Ford Bronco Sport offers: Comparable cargo space Exceptional interior comfort Better fuel economy Standard safety tech For buyers who want versatility without sacrificing comfort or efficiency, the Ford Bronco Sport edges out the Jeep Wrangler Unlimited in real-world usability. Safety and Driver Assistance Safety matters—especially when venturing off the beaten path. The Ford Bronco Sport comes standard with Ford Co-Pilot360, which includes: Blind Spot Information System (BLIS®) Lane-Keeping System Pre-Collision Assist with Automatic Emergency Braking The Jeep Wrangler offers similar features, but many are optional or available only on higher trims. This gives the Ford Bronco Sport a strong edge in standard safety tech. Trims and Customization The Ford Bronco Sport is available in trims like the Base, Big Bend®, Outer Banks®, Badlands®, and more—each designed for a different type of adventure. The Jeep Wrangler lineup includes the Sport, Sahara, Rubicon, and Unlimited trims. While Jeep offers robust customization, many desirable features come at a premium. Ford Bronco Sport trims deliver value, variety, and versatility, making it easier to find the right fit without breaking the bank. Final Thoughts: The Best of Both Worlds When comparing the Ford Bronco Sport vs. Jeep Wrangler, it’s clear both vehicles have their strengths. The Jeep Wrangler is legendary for its off-road toughness and customizability. But if you're looking for an SUV that blends off-road capability with fuel economy, safety, and everyday usability, the Ford Bronco Sport comes out on top. Whether you’re hitting the trails or cruising the highway, the Ford Bronco Sport is the perfect companion for adventure without compromise. Ready to Test Drive the Winner? Experience the capability, comfort, and style of the Ford Bronco Sport today. Visit Preston Ford to explore trims, compare features, and find the Ford Bronco Sport that’s built for your adventure. SHOP NOW

The SUV Comparison You’ve Been Waiting For When it comes to rugged capability, head-turning style, and modern tech, two names often top the list—Ford Bronco vs. Jeep Grand Cherokee. These iconic SUVs are built to tackle tough terrain while offering a refined experience on the road. But which one is the better fit for your lifestyle? Let’s dive into a detailed comparison to help you decide—and discover why the Ford Bronco is quickly becoming the preferred choice for drivers who crave adventure, capability, and cutting-edge design. Follow along to learn more about the iconic Ford Bronco and head to Preston Ford to get behind the wheel for a test drive. Exploring SUV Capability: Ford Bronco vs. Jeep Grand Cherokee Both the Ford Bronco and Jeep Grand Cherokee offer impressive features, making them stand out in a crowded SUV market. They cater to different types of drivers—from daily commuters to off-road thrill-seekers. When comparing the two, key considerations include performance, space, comfort, technology, and towing capacity. If you’re feeling overwhelmed by the options, don’t worry. We’ve outlined the most important differences so you can make a confident decision, and even schedule a test drive to see how the legendary Ford Bronco drives firsthand. Vehicle Features and Capabilities Let’s start with the heart of any SUV: performance. The Jeep Grand Cherokee delivers with a strong 8-speed automatic transmission and a reliable 4WD system. But the Ford Bronco goes further with a versatile lineup of engine options designed to match your power needs: Standard 2.3L EcoBoost® Engine: Provides 300 horsepower and 315 lb.-ft. of torque Available 2.7L EcoBoost® V6: Provides 330 horsepower and 415 lb.-ft. of torque (with premium fuel) Available 3.0L EcoBoost® V6: Provides A thrilling 418 horsepower and 440 lb.-ft. of torque When it comes to capability, the Ford Bronco doesn’t hold back. Every trim level comes equipped with the High-Performance Off-Road Stability Suspension (HOSS) System and Terrain Management System™, giving you confidence whether you’re navigating the city or blazing a trail in the wilderness. Additional off-road upgrades include: Steel bash plate protection Electric Front and Rear-Locking Differentials Front stabilizer bar disconnect Available Sasquatch® Package with lifted suspension and mud-terrain tires Space and Comfort Inside, the Jeep Grand Cherokee provides a comfortable ride with seating for up to five and ample legroom. However, the Ford Bronco takes interior versatility to a new level, especially for active families and adventure lovers. Bronco Interior Highlights: Up to 83 cu.ft. of cargo space in 4-door soft top models with the second row folded Durable rubberized floor mats with drain plugs for easy cleanup after your off-road excursions FordPass® Connect, 12-in. LCD Touchscreen, and Enhanced Voice Recognition Wireless Apple CarPlay® and Android Auto™ Leather-wrapped steering wheel and Bronco-branded gear shifter Available Ford Co-Pilot360™ safety tech and 360-Degree Camera Whether you’re headed to the mountains or the grocery store, the Ford Bronco offers the comfort, flexibility, and tech-savvy features you need to enjoy every mile. Performance and Towing The Jeep Grand Cherokee shines with a max towing capacity of 6,200 lbs., perfect for hauling trailers and larger loads. But the Ford Bronco holds its own with a towing capacity of 3,500 lbs. on most trims—enough for small campers, boats, or utility trailers. Need more muscle? The Ford Bronco Raptor® ups the ante with an available towing capacity of 4,500 lbs. Where the Ford Bronco truly outshines is off-road performance. With trail-tuned suspension, aggressive tires, and next-level articulation, the Ford Bronco is built for the wild—no modifications necessary. The Verdict: Why Choose the Ford Bronco? While both SUVs have their merits, the Ford Bronco delivers a complete package of bold performance, next-gen technology, and adventure-ready engineering. It’s a vehicle made not just to drive, but to experience. Whether you're looking to climb mountains or command the highway, the Ford Bronco is built to keep up with your lifestyle. Ready to Take the Reins? Compare the Ford Bronco vs. Jeep Grand Cherokee in person and see the Bronco difference for yourself. Discover the SUV built for thrill-seekers and test drive a Ford Bronco at Preston Ford. SHOP NOW